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The use of any logo featured on this page is permitted only for non-commercial projects by students currently enrolled in "Advertising Design" held through Otis, College of Art and Design Continuing Education, Los Angeles 

Mission Statement: Educating the general public about the time from 1960 to 1969 with fun, hands-on displays.

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Background Information: The 1960s were an interesting time both culturally and politically. The museum features hands-on displays, such as record players, telephones, cars etc., and pop-culture icons, bands, folk singers, movie stars, as well as videos of the political climate. Created for younger generations, The 60s Museum is a great way to explore life before the internet.

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Target Group: All genders and ages

 

Objective: Ad campaign consisting of 3 full page print ads (8.5" x11") to run in travel magazine and local city publications. The campaign should be light-hearted and visually engaging. All 3 ads together should convey different aspects of the museum (pop-culture being one, politics being another, etc.)

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Mission Statement: Increasing men's flexibility, strength, and mental well-being with yoga and meditation exercises.

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Background Information: Many men would like to take yoga classes, but are often not comfortable in a class filled with women and/or the spiritual aspect of yoga. FLX (Flex) addresses the request of men for classes that are less esoteric and more practical while still honoring the many benefits of yoga and meditation. FLX yoga is ideal for runners, tennis players and other athletes looking to increase flexibility while also teaching breathing and relaxation methods. The branding has the look and feel of a state-of-the-art, modern gym.

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Target Group: Men, ages 18 to 70

 

Objective: Half Page ad (8.5" x 5.5") to run in magazines and sports publications. Choose the logo that works best with your design. We want to communicate that yoga is cool for men.

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Mission Statement: At Tea Time we celebrate "tea culture." We sell fine international and specialty teas, as well as high-quality tea-related accessories, gifts, and literature.

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Background Information: Tea Time is a shop that revolves around the culture of tea. It carries international brands, that are not readily available in grocery stores. Tea Time does not serve tea or food. It exclusively sells merchandise. Tea Time also carries the following items: Tea accessories (pots, cups, etc.), books on tea, tea-themed greeting cards, etc. All employees are knowledgeable about the various teas, it's ingredients, and origin.

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Target Group: All genders and ages, but about 70% women, ages 25 and up, affluent, tea drinkers or individuals who buy gifts for tea lovers.

 

Objective: Ad campaign consisting of 3 full page print ads (8.5" x 11"), In this campaign we want to communicate that we sell rare teas from different regions around the world.

We also need a tagline.

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Mission Statement: Book a Trip is a travel agency that takes customers to destinations featured in famous novels.

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Background Information: Joe and Jane Smith have an English degree, and a business degree, respectively. Having pursued their passion of visiting places written about in famous novels, they decided to open a travel agency. They offer trips of varying duration and price, with or without personal guide. All flights, hotel stays and visits of special sites are pre-planned and revolve around one specific novel.

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Target Group: All genders, ages predominantly between 40 and 60, avid readers

 

Objective: Ad campaign consisting of 2 spreads (11" x 17"), unique, adventurous, sophisticated

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Mission Statement: At Happy Hens our top priorites are the humane treatment of our animals, and being environmentally responsible, resulting in a higher quality of eggs.

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Background Information: At Happy Hens all birds are free range, with plenty of space to roam and houses to retreat to. Research has shown that chickens that are raised and kept humanely produce higher quality, more nutritios eggs. All hens are fed with high quality grain.

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Target Group: All ages and genders, environmentally conscious

 

Objective: Ad campaign consisting of 2 full page print ads (8.5" x 11"). The logo can be used in any color. We want to highlight that we care for our hens.

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Mission Statement: Desertscapes replaces lawns with unique and individualized drought resistant landscaping.

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Background Information: Desertscapes was founded in 2012 in response to a need for drought tolerant gardens. Desertscapes utilizes cadet, succulents and native plants, as well as rocks, to design and implement landscaping that will add curb appeal and value to a property. The designs are eye-catching and reminiscent of botanical gardens.

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Target Group: All genders, middle to upper class homeowners, some business owners, environmentally conscious individuals

 

Objective: Ad campaign consisting of 2 full page print ads (8.5" x 11"). The logo can be changed if necessary. The ads should convey the idea that it is now trendy to have drought resistant yards and that lawns are out. It is cool to be environmentally conscious.

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Mission Statement: She Can. is a non-profit organization that empowers women by teaching hands-on DIY classes covering basic home and car repairs.

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Background Information: Elaine and Kathy, two home makers from a suburban neighborhood in Denver, started courses that teach women repair skills. This developed into a franchise. She Can. offers classes with various themes, such as "Plumbing," "Walls and Floors," or "Car Essentials".

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Target Group: Women 16 and up

 

Objective: Half page ad  (8.5" x 5.5"), must mention $25 off for first time students.

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Mission Statement: The Lemon Festival is an annual event that brings people together to celebrate the goodness of lemons.

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The event takes place on July 15th and 16th from 11 am to 10 pm at Roosevelt Park, Newbury

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Background Information: This primarily a food festival with tables and benches, as well as picnic areas. Local restaurants are serving a variety of foods that include lemon, such as lemon pie, bars, meringue, tart, cookies, pasta, chicken, salads, ice cream. Beverages include lemonade, lemon iced tea, and lemon flavored alcoholic drinks.

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Bands and DJ: Jim Stanton Band, Green Owls, DJ Ross Pro

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Line dancing, face painting and balloon artist for kids, kids area with bouncer and arts and crafts

 

Vendors: soap and cosmetics, jewelry, clothes, home accessories, paper goods, etc. 

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Target Group: All genders and ages

 

Objective: Full page newspaper ad and Facebook ad (with condensed information); fun, summer vibe; can be nostalgic or modern; must have web address: newbury-lemon.net. Must say that website will have information on special events and when bands play. Please note that even though this is an event, this should be an ad, not an event poster listing every activity or details shown in the background information.

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Mission Statement: We manufacture high-quality vitamins specifically for your pet to ensure longevity and well-being.

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Background Information: Jim Smith, an entrepreneur, started Vitapet in 2018. Vitapet is specially formulated for small, medium, or large dogs, and cats. It's easy to mix into the food and has a neutral taste.

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Target Group: All genders, pet owners

 

Objective: Ad campaign consisting of 2 full-page print ads (8.5" x 11"). We want to communicate that pets need vitamins, too. The overall vibe of the ad should be light-hearted. We want to let our target audience know where they can buy Vitapet. Ad must show packaging.

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Mission Statement: At Coffeteria we celebrate "coffee culture." We sell fine international and specialty coffees, as well as hight quality coffee related accessories, gifts and literature.

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Background Information: Coffeeteria is a shop that revolves around the culture of coffee. It carries international brands (mainly form Italy, Germany and France, but also South America and Africa), that are not readily available in grocery stores. Coffeteria does not serve coffee or food. It exclusively sells merchandise. However, various coffee sales are available for tasting. Coffeteria also carries the following items: coffee equipment (presses, pots, cups, etc.), biscotti, books on coffee (including recipe books), coffee themed greeting cards and postcards. All employees are knowledgeable about coffee, and will help customers who are looking for a gift. Gift wrapping is available

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Target Group: All genders and ages, but about 70% women, ages 25 and up, affluent, coffee drinkers or individuals who buy gifts for coffee lovers.

 

Objective: Ad campaign consisting of 3 full page print ads (8.5" x 11"), stylish, upscale. Choose the logo that works best with your design.

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Mission Statement: Fetch trains dogs in a fun and loving environment, so they are able to safely interact with humans and other animals, and follow simple commands.

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Background Information: Untrained dogs are a liability and often miss out on human/dog interaction due to unwanted behavior. Fetch employs qualified dog trainers who believe that any dog can be taught manners and good social behavior in a positive way. Fetch is a small business with 3 locations. Dogs will spend 45 minutes twice a week at one of the locations. Owners will be able to observe. The training is fun, gentle and non-punitive.

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Target Group: Dog owners

 

Objective: Half page ad (8.5" x5.5") to run in local newspapers and magazines. The ad should have and upbeat, humorous vibe with endearing pictures or illustrations. No pictures of aggressive dogs please, positive images only. The ad must mention that owners can observe the training.

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The Challenge Ads:

 

When you're working as a freelancer for a small company, you might not get a marketing briefing. The company might not have any specific feature that mates it stand out from its competitors. It's your job to make it look cool!

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